Van Cleef & Arpels

Transporting Consumers in the proposed brand world

Activating the five exotic modalities:

Distance (Geography, graphic comics style, over and under water
Time: Memories of the books first reading and past contexts of the books story
Travel (Boats, moving in the air, and underwater
Marvel / magic / mystery / danger / adventure (Pirates, treasures...)
Seduction (jewel purpose)

Hublot

The latest striking and innovative Hublot advertising campaign of the iconic Big Bang collection’s 20th anniversary is an opportunity to illustrate how an exoticism-based image analysis can provide additional dimensions.