Forum

"The book is ambitious. How can all the possible considerations on exoticism be exhaustively covered, even after five years of research? So, the author presents a mixed bag of themes, concepts, opinions, and analytical instruments with multiple references to history, literature, marketing, art history, and semiotics, which constitute its main interest.

The help of the co-author and the two guest writers enriches the content.

It is a MUST-BUY, as a unique reference book on exoticism."

Paris. Robert Laffont. April 25, 2025

Thank you for your wonderful review

gm, April 25, 2025

​

"It is an original book. A broader scope than in the author’s previous book on Brand Management. We still find the expected use of semiotic squares to help structure meaning in brand communication and creation, but GM addresses social themes here. Chapter 11 (The Era of Diversity), for example, is a pamphlet on the excesses and  absurdity of certain woke ideologies, especially when existing discriminations are replaced by new ones. 

This is a book that could generate sound debates. Buy it and send your criticisms."

London. Thomas Fall. March 22, 2025 

Thank you for your wonderful review, I agree with your analysis.

gm, April 25, 2025

​

"This book is not for the fainthearted. It is a welcome work that changes from the fast, superficial, and shallow opinions and analysis on social media. Here is a profound and erudite 5-year work by one of the most respected brand expert. Get the book and take the time to get into it."

Bangkok. Surasat Supakanporn. January 15, 2025

Thank you for your wonderful review

gm, April 25, 2025

​